Interior Retail

Interior design stores typically showcase furniture, accessories, and artwork in their showrooms. However, often the art on display is a print or photograph, which can leave customers with a "cheap Ikea feeling" rather than the awe-inspiring sensation of combining exquisite furniture with a beautiful, matching original artwork adorning the wall. The visual impact of a stunning sofa complemented by an original art piece resonates more powerfully with customers because they can envision the entire ensemble in their own homes.

Yet, the combined cost of furniture and art can pose a challenge to the transaction. In this innovative concept, retailers can leverage the artwork as a strategic tool in negotiations, making it easier to sell sofas. Retailers can utilize the margin on the painting to sweeten the deal. Instead of offering a cash discount on the sofa, customers receive the artwork for free, creating a more enticing offer.

Curious to learn more about this compelling business concept and the financial aspects that underpin it? Feel free to get in touch with us. We eagerly anticipate the opportunity to provide you with detailed insights and assistance in boosting your sales.